Privacy Policy & Terms of Service

1. Introduction

Welcome to Asmaa Shop. We operate an e-commerce platform specializing in fashion and clothing. This Privacy Policy explains how we collect, use, disclose, and safeguard your information.

By accessing or using our services, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Personal Information

We collect information that you provide directly to us, including:

• Name, email address, phone number, and shipping address
• Payment information (processed securely through third-party payment processors)
• Account credentials (username and encrypted password)
• Preferences and sizing information

2.2 Automatically Collected Information

When you visit our website, we automatically collect:

• Device information (browser type, operating system)
• Usage data (pages visited, time spent, click patterns)
• IP address and location data (general geographic area)
• Cookies and similar tracking technologies

3. How We Use Your Information

We use the collected information for the following purposes:

• To process and fulfill your orders
• To communicate with you about your account, orders, and promotions
• To improve our website, products, and customer service
• To prevent fraud and ensure security
• To comply with legal obligations
• To personalize your shopping experience

4. Information Sharing and Disclosure

We do not sell your personal information. We may share your information only in the following circumstances:

• With service providers who assist in operations (payment processing, shipping, email delivery)
• When required by law or to protect our rights
• In connection with a business transfer (merger, acquisition)
• With your explicit consent

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

6. Your Rights

You have the right to:

• Access and receive a copy of your personal data
• Rectify inaccurate or incomplete data
• Request deletion of your personal data
• Object to processing of your personal data
• Data portability (receive your data in a structured format)
• Withdraw consent at any time

To exercise these rights, please contact us at the information provided below.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience, analyze usage, and assist in marketing efforts. You can control cookies through your browser settings.

8. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your data.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the date.

11. Terms of Service

11.1 Account Registration

You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account.

11.2 Product Information

We strive to provide accurate product descriptions and images. However, we do not warrant that all content is error-free.

11.3 Pricing and Payment

All prices are in the currency displayed. We reserve the right to change prices at any time.

11.4 Returns and Refunds

Returns are accepted within 30 days of purchase, subject to our return policy. Items must be unused and in original packaging.

11.5 Limitation of Liability

To the maximum extent permitted by law, we shall not be liable for any indirect, incidental, special, or consequential damages arising from your use of our services.

12. Contact Us

If you have questions about this Privacy Policy or Terms of Service, please contact us:

• Email: privacy@asmaa.shop

13. Asistente de IA (Sara) y Conciencia Situacional

Nuestra tienda ofrece una asistente de compras de IA llamada Sara. Para que sus respuestas sean relevantes para tu situación, ella revisa brevemente algunas señales sobre tu sesión, nunca tu identidad. Esta información se utiliza únicamente para ajustar el tono y preseleccionar productos; nunca se conservan datos personales en bruto.

Lo que Sara observa por sesión de chat

• Ubicación aproximada derivada de tu IP (país y ciudad, nunca tu dirección exacta)
• Tipo de dispositivo, navegador y sistema operativo analizados del User-Agent
• Zona horaria, tamaño de pantalla e idioma preferido declarados por el navegador
• Indicación de VPN/proxy (solo heurística; no podemos verificarlo con certeza)
• Una copia hash de tu dirección IP — la IP en bruto nunca se almacena en esta tabla

Cómo utiliza Sara estas señales

• Para saludarte en el idioma y dialecto correctos
• Para sugerir productos apropiados para tu dispositivo y región
• Para detectar automatización abusiva y proteger el chat para los demás
• Para mejorar la calidad de las respuestas de Sara mediante revisión agregada y anónima

Cuánto tiempo se conservan estas señales

Las señales de sesión se almacenan en un único registro por sesión que se sobrescribe en cada nuevo turno de chat. Conservamos la instantánea más reciente mientras tu sesión esté activa y hasta 30 días después para revisión de seguridad. Los contadores agregados (como cuántos chats vinieron de un país en un día) se conservan indefinidamente pero no contienen identificadores personales.

Tus derechos

Puedes solicitarnos eliminar tus metadatos de sesión en cualquier momento contactando a privacy@asmaa.shop. También puedes desactivar el asistente de IA completamente cerrando el panel de chat — Sara nunca observa señales mientras el panel está cerrado.