Privacy Policy & Terms of Service

1. Introduction

Welcome to Asmaa Shop. We operate an e-commerce platform specializing in fashion and clothing. This Privacy Policy explains how we collect, use, disclose, and safeguard your information.

By accessing or using our services, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Personal Information

We collect information that you provide directly to us, including:

• Name, email address, phone number, and shipping address
• Payment information (processed securely through third-party payment processors)
• Account credentials (username and encrypted password)
• Preferences and sizing information

2.2 Automatically Collected Information

When you visit our website, we automatically collect:

• Device information (browser type, operating system)
• Usage data (pages visited, time spent, click patterns)
• IP address and location data (general geographic area)
• Cookies and similar tracking technologies

3. How We Use Your Information

We use the collected information for the following purposes:

• To process and fulfill your orders
• To communicate with you about your account, orders, and promotions
• To improve our website, products, and customer service
• To prevent fraud and ensure security
• To comply with legal obligations
• To personalize your shopping experience

4. Information Sharing and Disclosure

We do not sell your personal information. We may share your information only in the following circumstances:

• With service providers who assist in operations (payment processing, shipping, email delivery)
• When required by law or to protect our rights
• In connection with a business transfer (merger, acquisition)
• With your explicit consent

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

6. Your Rights

You have the right to:

• Access and receive a copy of your personal data
• Rectify inaccurate or incomplete data
• Request deletion of your personal data
• Object to processing of your personal data
• Data portability (receive your data in a structured format)
• Withdraw consent at any time

To exercise these rights, please contact us at the information provided below.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience, analyze usage, and assist in marketing efforts. You can control cookies through your browser settings.

8. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your data.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the date.

11. Terms of Service

11.1 Account Registration

You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account.

11.2 Product Information

We strive to provide accurate product descriptions and images. However, we do not warrant that all content is error-free.

11.3 Pricing and Payment

All prices are in the currency displayed. We reserve the right to change prices at any time.

11.4 Returns and Refunds

Returns are accepted within 30 days of purchase, subject to our return policy. Items must be unused and in original packaging.

11.5 Limitation of Liability

To the maximum extent permitted by law, we shall not be liable for any indirect, incidental, special, or consequential damages arising from your use of our services.

12. Contact Us

If you have questions about this Privacy Policy or Terms of Service, please contact us:

• Email: privacy@asmaa.shop

13. Assistente IA (Sara) e consapevolezza situazionale

Il nostro negozio offre un'assistente di shopping IA chiamata Sara. Per rendere le sue risposte pertinenti alla tua situazione, esamina brevemente alcuni segnali sulla tua sessione — mai la tua identità. Queste informazioni vengono usate solo per regolare il tono e selezionare prodotti adatti; nessun dato personale grezzo viene mai conservato.

Cosa osserva Sara per ogni sessione di chat

• Posizione approssimativa derivata dal tuo IP (paese e città, mai il tuo indirizzo stradale)
• Tipo di dispositivo, browser e sistema operativo analizzati dallo header User-Agent
• Fuso orario, dimensioni dello schermo e lingua preferita dichiarati dal browser
• Indicazione di VPN/proxy (solo euristica; non verificabile con certezza)
• Una copia con hash del tuo IP — l'IP grezzo non viene mai memorizzato in questa tabella

Come Sara usa questi segnali

• Per accoglierti nella lingua e nel dialetto giusti
• Per suggerire prodotti adatti al tuo dispositivo e alla tua regione
• Per rilevare automazioni abusive e proteggere la chat per gli altri
• Per migliorare la qualità delle risposte di Sara tramite revisione aggregata e anonimizzata

Per quanto tempo vengono conservati questi segnali

I segnali della sessione vengono salvati in un singolo record per sessione, sovrascritto a ogni nuovo turno di chat. Conserviamo l'ultimo snapshot per tutta la durata della tua sessione e fino a 30 giorni dopo per revisione di sicurezza. I contatori aggregati (come il numero di chat provenienti da un paese in un giorno) sono conservati a tempo indeterminato ma non contengono identificatori personali.

I tuoi diritti

Puoi chiederci di eliminare i metadati della tua sessione in qualsiasi momento contattando privacy@asmaa.shop. Puoi anche disattivare completamente l'assistente IA chiudendo il pannello di chat — Sara non osserva mai alcun segnale mentre il pannello è chiuso.